
1Dealer-installed retail purchase only. Limit one (1) offer per vehicle. $130 tire rebate or 28,000 FordPass® Rewards bonus Points on a set of four Goodyear®, Cooper®, Continental, Hankook, Bridgestone, Firestone, Pirelli, Yokohama®, Toyo®, and Nitto® tires. Toyo medium/commercial truck and Motorsport patterns are excluded. $50 tire rebate and $80 service allowance or 28,000 FordPass Rewards bonus Points on a set of four Michelin and BFGoodrich® tires. Must have an activated FordPass Rewards account within 60 days of qualifying activity to receive FordPass Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the FordPass Rewards Program Terms at FordPassRewards.com regarding expiration, redemption, forfeiture, and other limitations on FordPass Rewards Points. Points will be awarded within eight weeks of rebate submission. Submit rebate by 7/31/25 online at Ford.com/support or by mail-in rebate form. See a participating U.S. dealership for vehicle applications and offer details through 6/30/25.
^2{^}Up to six (6) quarts of Motorcraft® oil and oil filter. Hybrid battery test excluded. Limit one (1) offer per vehicle. Submit rebate by 7/31/25 online at Ford.com/support or by mail-in rebate form; rebate payment will be sent by mail. Not valid on prior purchases. See a participating U.S. dealership for exclusions and details through 6/30/25. Ford reserves the right to change, modify, or discontinue this program at any time. Motorcraft® is a registered trademark of Ford Motor Company.
3Limitations apply. Earn Points for the purchase of Ford, Motorcraft®, or Omnicraft™ parts and associated labor at a participating Ford Dealership. See FordPass® Rewards Terms and FAQs. Must have an activated FordPass Rewards account within 60 days of service invoice date to receive FordPass Rewards Points. Motorcraft® and Omnicraft™ are trademarks of Ford Motor Company.
4FordPass® app, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.
Introducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.

Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.

Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Our Reviews
Everyone was super friendly and helpful. We had an accident on the premise and the car was disabled. The Ford shop fixed the car such that it was road ready at no charge. Very appreciative for all the help from everyone. Also, had very good experience with sales personnel in the purchase of a truck.
Great buying experience.and would purchase from these gentlemen and from this dealership again in the future.
Cade Robinette was my salesman when I purchased my new truck. He was extremely personable, respectful, and most importantly honest. I'm more than happy with the service I received, and I definitely recommend them for purchasing a new vehicle.
I called ahead and identified the vehicle that I was interested in. Arrived on the lot and Cade had the truck waiting for me! Cade and Dennon were friendly and eager to answer my questions, even the curveballs! I really enjoyed this buying experience.
Was not able to fix my Problem and wanted to charge and outrageous amount to diagnose but still couldn’t tell me what was wrong
I was treated like family here it was a much better experience than the other ford dealerships I was dealing with. This is now my new place of business!!!!
Overcharged for checking out and quote was over twice what other places charge. My tailgate didn't work when I got it back.
Great experience thanks to all. Will highly recommend Walt Massey service to friends and family
I absolutely love this dealership!! They are kind, attentive, and extremely knowledgeable of all things Ford.
Good and Friendly Service
It was sold when I got there .I went to check it out.
Ms Erica Gary went above and beyond to get me taken care of The shop and mechanics are slow and do not get in a hurry Walt Massey needs to hire some more help in the shop area
Welcome to Walt Massey Ford

Experience Ford the Walt Massey Way
Welcome to Walt Massey Ford, your premier Ford dealer in Columbia—proudly serving areas like Hattiesburg, MS, Brookhaven, MS, and McComb, MS as well. As one of the top Ford dealers in MS, we offer a wide selection of new and used vehicles to meet your needs and budget. Our commitment to providing exceptional customer service has made us a preferred choice among car dealerships in Columbia, MS.
New Ford Dealer In Columbia
Our new vehicle inventory includes all the latest Ford models, like the F-150, Mustang, Explorer, and more. Our friendly and knowledgeable sales team is here to help you find the perfect vehicle that meets your needs and lifestyle. We invite you to check out our cutting-edge showroom, one of many highlights that set us apart from other car dealerships in Columbia, MS. Whether you're looking to lease or finance, we've got something to fit all walks of life!
Used Ford Dealership for Hattiesburg Drivers
At Walt Massey Ford, we also have a wide selection of quality used vehicles at affordable prices. At our used Ford dealership near Hattiesburg, all our pre-owned vehicles undergo a rigorous inspection process to ensure that they meet our high standards of quality and safety. Check out our used vehicles page to find the perfect car, truck, or SUV that fits your budget. If you're searching for Ford dealers in MS with more modestly priced options, check out our gallery of vehicles for under $25K!
Ford Dealer In Columbia for Expert Maintenance and Service
We also offer a state-of-the-art service department to keep your vehicle running smoothly for years to come. Our certified technicians use the latest diagnostic equipment and genuine Ford parts to ensure your vehicle is properly maintained. We're among one of the top Ford dealers in MS for service, whether it's routine maintenance or extensive repairs, we've got you covered. Schedule your next service appointment online on our service department page.
Looking for Financing at Ford Dealers In MS?
At Walt Massey Ford, we're dedicated to putting you in the vehicle you want for a price you can afford. We work with all types of credit and strive to secure you low-interest financing through our large network of financial partners. Our finance department has all the info you need regarding leasing, financing, and insurance options!
We are committed to providing exceptional customer service during and after the sale. If you have any questions or need assistance, please don't hesitate to contact us!
Located in Columbia, MS
1494 Highway 98 East - Columbia, MS 39429